"when looking at the effect a certain record release has, one in the world of Spotify has to look not just at the first 12 weeks, but actually look at six months, and probably even a year after, because it keeps playing."
- Daniel Ek, Spotify to Evolver.fm.
This is the point I keep making, and what I’ve discovered from the data I get, about what makes streaming music services interesting. Again it’s about increasing the lifespan of a product. What make this model extra awesome is that the longevity of your product correlate with the level of revenue you are able to gain from it.
Hopefully this will help record labels invest more in artists that take some time to grow on you, but on the other hand also lasts longer.